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PUMA Teams Up with Eastern Flames FC: A Big Win for Women’s Football in Saudi Arabia

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Global sports brand PUMA has signed a three-year partnership with Eastern Flames FC, Saudi Arabia’s women’s football club. The deal covers official team kits, training wear, and merchandise, making Eastern Flames the first women’s side in the region to secure a major global sportswear sponsor.

Founded in 2006 in Dammam, Eastern Flames FC is widely regarded as the birthplace of women’s football in Saudi Arabia. What started as a small initiative has grown into a professional club competing in the Saudi Women’s Premier League. Adding to its significance, the team is owned and run entirely by women.

As part of the deal, PUMA will design the club’s home, away, and third kits. The new gear reflects the club’s identity and highlights its role as a pioneer for women in sports. According to a club representative, the partnership allows PUMA to promote football culture across the Middle East while supporting female athletes with the same energy and respect given to their male counterparts.

Eastern Flames FC Chairwoman and CEO Maram AlButairi described the partnership “a perfect match,” emphasizing that it represents more than sponsorship, it’s about empowering women in football on a global scale. According to Taner Seyis, Managing Director of PUMA Middle East, the Flames’ journey since 2006 has touched more than 10,000 people. For both partners, the focus now is on giving young women a platform to dream bigger and play stronger.

With Emirati Women’s Day celebrated two days ago, the message couldn’t be timelier. What’s happening in Saudi Arabia echoes a broader movement across the Middle East, including in the UAE. women are now changing the game from the inside out

Conclusion

For fans of Eastern Flames FC, this is exciting news. With Puma coming on board and both sides planning fresh community initiatives and fan engagement. For fans the future of women’s football in the Middle East looks brighter than ever.

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Kim Kardashian Tears Up, Says Kanye West Once Accused Her of Faking the 2016 Paris Robbery

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In a deeply emotional moment on the December 4 episode of The Kardashians, Kim Kardashian opened up about one of the most painful accusations she says she has ever faced and it came from the person she once trusted most. While reflecting on her recent trip to Paris, where she testified in the long-awaited trial of the men who robbed her at gunpoint in 2016, Kim revealed that her ex-husband Kanye West once told people she had faked the robbery “for a TV show.” The accusation, she said, cut her deeper than she wants the world to realize. “My ex-husband had said, ‘You faked your robbery for a TV show,’ in front of all these people,” Kim, 45, said through tears. “That was a knife to my heart.”

 

Photo Credit: Sky news

Kim described feeling stunned that someone who was by her side during the traumatic aftermath would later publicly question the truth of what she endured. “To think that someone wouldn’t believe you, someone so close to you, someone who knows how much it affected your life, it really bothered me. You don’t know who I am.”

Photo Credit: people

Back then, West dropped everything and left a concert halfway through as soon as he learned what had happened to her, in the years that followed, their relationship deteriorated, culminating in a divorce finalized in 2021 and, according to Kim, moments like this accusation left lasting wounds.

Facing Her Trauma in Court 

Photo Credit: Ap News

Nearly a decade after the robbery, Kim returned to a Paris courtroom in May 2025 to confront the men involved. She testified for almost six hours, recounting how she was tied up, threatened at gunpoint and robbed of more than $10 million in jewelry. She also recalled praying for her life when masked intruders dressed as police officers burst into her hotel room.

“I was sure I was going to be raped,” she shared in the episode, remembering the terror she felt that night.

Accompanied by her mother Kris Jenner and longtime friend Simone Harouche, Kim said she approached the testimony with a surprising sense of calm. “This was less than 10 minutes of my life. I’ve lived an amazing life,” she said. “Eight or nine minutes of pure panic aren’t going to ruin me.”

When she finally heard the robbers’ accounts and in some cases, their apologies Kim said she felt a sense of closure she didn’t know she still needed. “To finally face them and hear their stories. I’m like, ‘See, guys. It was real.” Through tears, she added, “I’m happy it’s over.”

Read Next Post: Diddy Hosts Thanksgiving for 1,000 Fellow Inmates

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Diddy Hosts Thanksgiving for 1,000 Fellow Inmates

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Sean “Diddy” Combs brought a festive spirit to Thanksgiving at FCI Fort Dix in New Jersey, putting together a funded celebration for around 1,000 inmates. TMZ reports that Combs teamed up with a group known as the Bankroll Bosses to get meals ready and make sure every housing unit received food, the menu included classic Thanksgiving dishes like turkey with all the trimmings, mashed potatoes, corn, baked sweet potatoes, desserts, and vegetarian options.

Photo Credit: Hip-Hop Wired

In addition to the food, inmates participated in recreational activities such as card games, sports tournaments, and concerts. The prison arranged for inmates to receive visits from family and friends, giving them a chance to connect with loved ones during the holiday.

Photo Credit: New York Post

“Thanksgiving, to me, is about making sure other people eat,” Diddy said. Many people miss their families. He noted that the holidays can be a difficult time for many inmates, who often miss their families. His goal was to bring everyone together and foster community among inmates.

TMZ reported that organizing the meals took two full days of preparation, with inmates assisting in safely cutting and distributing the food. Diddy also purchased additional items from the prison commissary to supplement the feast, to ensure the feast was comprehensive.

Photo Credit: The Shade Room

Combs is serving a 50-month sentence at Fort Dix, having been transferred there on October 30, 2025, for violations related to the Mann Act, despite the restrictions and challenges of prison life, Diddy appears focused on fostering camaraderie, positivity, building community among inmates.

Read Next Post: Andrew Tate’s Ex-Girlfriend Alleges She Was Trapped in Dubai for Six Weeks

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Andrew Tate’s Ex-Girlfriend Alleges She Was Trapped in Dubai for Six Weeks

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Brianna Stern, who previously dated Andrew Tate, has updated her lawsuit to include a new claim that: Tate deliberately set her up in a situation that left her stuck in Dubai for close to six weeks. Stern claims Tate went to authorities in Dubai and accused her of making damaging comments about him online, an allegation she says was entirely made up.

Photo credit: NRC

Under UAE law, such accusations can trigger criminal investigations that prevent the accused from leaving the country. Stern describes this alleged scheme as a “honeypot trap,” noting that as a model she travels to Dubai frequently — something Tate reportedly knew.

photo Credit: The Times

Stern arrived in Dubai on September 27 for work, and says everything was fine until October 12, when she tried to leave. Airport officials informed her that she was under investigation and had been slapped with a travel ban. Police reportedly confiscated her phone and interrogated her multiple times over the next six weeks. She says she even sought help from the U.S. Embassy but was told they could not intervene. Meanwhile, Stern claims she received threatening messages on social media, allegedly from Tate’s “minions.”

Photo Credit: ABC News

In September, Stern obtained a restraining order that legally prohibits Tate from contacting her or being in close proximity to her for three years. Stern believes the harassment she experienced during the Dubai incident may have violated this order.

The amended lawsuit, filed by attorney Tony Buzbee, adds claims of false imprisonment and intentional infliction of emotional distress on top of the sexual assault allegations Stern made earlier this year, she made it back to Los Angeles around November 21, though the lawsuit doesn’t explain how she was finally able to leave. Tate and his legal team have not yet responded to the latest claims.

Read Next Post: Cardi B Transforms Her Newborn’s Umbilical Cord Into Gold Jewelry

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