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Selena Gomez Breaks Silence on Rare Beauty Sale Rumours

Selena Gomez has finally broken her silence on the rumor that has been circulating that she’s putting her beloved cosmetics brand, Rare Beauty, up for sale—and fans can breathe easy. In a recent interview with Women’s Wear Daily published on July 29, she cleared the air in candid, heartfelt remarks, emphasizing her commitment to the brand mission and community.
Selena made it clear: she has no plans to sell Rare Beauty anytime soon. “I think it’s important for me not to focus on the logistics, if that makes sense,” she told WWD. Her major focus right now is on mental wellness, not the boardroom drama.
Built From the Heart
To her, Rare Beauty is so much more than a brand—It’s a community she nurtures. “I put my heart into it. I work really hard, and I love our community, especially my fans. They have gotten me through all of the ups and all of the downs of life,” Gomez said, underlining that this venture is deeply personal.

Rare Beauty is here to stay— Instagram
Rare Beauty CEO Clears The Air
Scott Friedman, Rare Beauty’s CEO, reinforced her message. He insisted that no decisions have been made about selling and that the online rumors are just not accurate. The focus remains on creating products and looking ahead to what’s next.
How The Rumors Started
Speculation flared online in the last few weeks as fans dissected everything from Selena’s growing acting and producing commitments. Her engagement to Benny Blanco and her recently launched fragrance, Rare Eau de Parfum also contributed to the rumours. Some speculated that the perfume might be her “last major move” before an exit—totally incorrect, it turns out.

Expect more from us Selena says — Instagram
What’s Next for Rare Beauty?
“The future for Rare for me is the fact that we want to continue to create products. There’s still so much more room, there’s still so much more places we could go.” She said, making it clear that Rare Beauty is still far from done. Right now her focus is on evolving the product line and expanding into new categories.
A Brand With Purpose
Since it began in September 2020, Rare Beauty has had two key goals: high‑quality products and mental health advocacy. And up on till now it has committed to putting a percentage of its sales to the Rare Impact Fund, supporting youth mental health resources globally and that mission continues.

Rare Eau de Parfum
Selena’s New Scent Has Everyone Talking
The launch of Rare Beauty’s first-ever fragrance, Rare Eau de Parfum, added to the online buzz. It officially debuts in early August 2025. With cozy notes like caramel, sweet pistachio, rich vanilla, spicy ginger, and grounding sandalwood, the scent was crafted from a personal feeling of her journey through life, and also her engagement. The bottle was thoughtfully designed to be easy to hold and use, keeping accessibility in mind—especially because of Selena’s experience living with lupus.
In Conclusion
Rare Beauty is here to stay and Selena Gomez isn’t selling. This is a brand so dear to her both emotional and creative wise, expect more from Rare Beauty. From her own words and the CEO’s comment, the message is clear: Rare Beauty is staying—and it’s just getting started.
For fans, this is more than reassurance; it’s a celebration of a brand that began with purpose, passion and has been committed to its community since it began.
Don’t miss out on this: From Salons to Serums: Beauty Investments That Actually Pay Off
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Best Dressed at the 82nd Venice International Film Festival

Every summer, Venice transforms into the world’s stage for cinema, and the 82nd Venice International Film Festival is no exception. Running from August 27 to September 6, 2025, this year’s edition promises breathtaking fashion, big movie premieres, and enough drama to keep the fans excited. But let’s talk about the best dressed at the opening of this year’s edition.

Alam and George Clooney at 82nd Venice International Film Festival— Getty Image
The week began with Amal Clooney, who easily became the talk of the festival. She stepped onto the carpet in a vintage fuchsia gown from 1995, paired with Cartier jewels, and standing proudly beside her, George Clooney kept it classic in black.

Emma Stone at Venice – Getty Image
Then came Emma Stone, who took everyone unaware proving that even an arrival could be a fashion moment. She came into Venice by boat in a sleek Louis Vuitton little black dress with lace detail. A dramatic modern entrance.

Cate Blanchett at the 82nd Venice International Film Festival- Getty Image
Cate Blanchett reminded us why she’s a red carpet queen. She rewore her jeweled Armani gown first seen in 2022, and somehow it looked even more iconic this time around. Cate made sustainability look glamorous, and the fashion world loved it.

Heidi Klum and her daughter Leni Klum at Venice International Film Festival-Instagram
Heidi Klum brought extra sparkle to the red carpet by turning it into a family affair. She and her daughter Leni Klum wore a matching corseted gown hers in pink while her daughter, in black version. Showing us how spectacular coordinated looks can be.

Kim Kardashian at the Venice International Film Festival Photo by Stefano Mazzola/GC Images
And of course, Kim Kardashian was impossible to miss. Her dramatic hooded black gown instantly went viral online the instant she was spotted. She paired the look with sleek stilettos and dark cat-eye sunglasses, and the internet couldn’t stop talking about it.
With Amal’s vintage gown, Emma’s boat-side chic, Cate’s couture repeat, the Klums’ coordinated glamour, and Kim’s show-stopping couture, the Venice Film Festival 2025 is reminding the world that Venice isn’t just about films. It’s about style, spectacle, and unforgettable moments. This year, the city once again is proving it is the perfect stage for cinema and fashion to shine together.
check this out: Halle Berry’s Most Stunning Outfits at the 78th Cannes Film Festival
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Taylor Swift and Travis Kelce Are Officially Engaged!

Taylor Swift and NFL star Travis Kelce announced their engagement in a joint Instagram post with the playful caption, “Your English teacher and your gym teacher are getting married.” The news came as a surprise as many people were expecting more details on Taylor’s new album “The Life of a Show Girl.”Minutes after the announcement, it spread across social media, amassing millions of likes and congratulatory comments from fans, friends, and fellow celebrities.

Photo: @ Taylor Swift – Instagram
Kelce proposed in a floral garden, it was a private yet romantic atmosphere. The ring was customized by Kindred Lubeck of Artifex Fine Jewelry, rumored to be worth $550,000 to $1,000,000. The diamond is an Old Mine brilliant cut stone. Swift wore a sleeveless white and black striped Ralph Lauren midi sundress with a ruched bodice, she accessorized with a Cartier diamond watch.
Their story began in 2023, when Kelce attempted to give Swift a friendship bracelet with his phone number during her Eras Tour stop in Kansas City. Though the gesture didn’t go as planned, they eventually connected. Soon after, Swift was spotted cheering him on at NFL games, and their romance quickly became public.

Photo: @Taylor Swift- Instagram
The news of their engagement sparked a wave of reactions. Patrick and Brittany Mahomes, close friends of the couple, shared their excitement online, with Brittany posting that they are “just so happy” for Swift and Kelce. Fans have also expressed their excitement and sentiment, noting how steady the relationship has appeared since its early days.

Photo: @Taylor Swift -Instagram
Together, Swift and Kelce have become a cultural phenomenon. Their relationship boosts interest in both the NFL and Taylor Swift’s music, with more people watching football when she’s at games and more attention on her tours. As a pair, they bring together fans from both sports and music, cementing their place as a power couple.
For Swift and Kelce, this engagement opens a new chapter in their journey together.
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North West Channels Aunt Kylie Jenner While Out with Kim.

North West, the first daughter of Kim Kardashian aged 12 has sent the internet on a spin for her bold fashion choices after she was spotted with her mom, Kim in Rome.
North obviously got inspired by her aunt Kylie Jenner who was known for experimenting with blue hair in her 20s. North finally stepped out in blue hair which was tied in two sleek ponytails as she and her mom cruised in Rome and this has everyone talking.

Kylie Jenner in 2019 with blue hair
In the first sighting, North wears a strapless corset top with a metallic pleated mini skirt with little lace detailing attached to it. She wears a chunky, combat boot that stops at her knees and for accessories, she styles a black handbag, a clear framed glass and minimal jewelry.

North West and Kim in Rome
Her mom, Kim on the other hand wears a simple black satin dress with tiny straps and a deep neckline. For accessories, she uses a silver choker necklace, a statement pendant necklace and black heels.
The second time they are sighted, North wears a denim jacket with matching pleated denim mini skirt, she also wears black tights, lace socks and chunky white sneakers. She finishes off with clear framed glasses and a silver statement necklace.

Kim Kardashian and daughter, North West
Kim Kardashian wears a sleek, body con dress with a plunge neckline and high slit. For accessories, she uses a silver cross necklace and a black handbag and finishes off the look with black sunglasses and strappy heels.
Fans and in fact the internet are divided at this point. While some wonder about how grown North looks, others feel her dressing for her age is inappropriate while some others are calling out her father and asking him to take responsibility for his daughter.
While the internet continues to go back and forth, we guess that North West is having a swell time with her mom in Rome. Here’s a video of them showing off their outfits:
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