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Hailey Bieber Brings Her Beauty Brand Rhodes To Sephora

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Hailey Bieber, having already turned her Rhode beauty brand into a billion-dollar venture, just hit a new milestone, making her skincare and makeup line available in Sephora stores across the U.S. and Canada. The debut took place on September 4, 2025, when Bieber marked the occasion with a Times Square curtain-drop event.

It wasn’t just her business savvy that grabbed attention that day. The 28-year-old mogul leaned into timeless style, arriving at the largest Sephora in the U.S. clad in a silver Donna Karan ensemble from Spring 1996.

 

Hailey in Donna Karan at her (Rhodes) Launch – Instagram 

Instead of choosing a trendy L.A. boutique, Bieber chose Times Square at Seventh Avenue and 41st Street, the biggest Sephora store in the U.S. The crowd’s excitement was high, with many already out at 9:00 a.m. to show their love, support, and pose in the branded pink photo booth. Surrounded by oversized Rhode products, Bieber  turned a brand rollout into an immersive show.

Her love for minimalist fashion was also evident through her looks, from a vintage silver dress to a yellow leather jacket layered over lace, and a relaxed white tee with black pants. Each look echoed her effortless blend of CEO polish and off-duty supermodel cool.

 

One of Hailey’s  look on Thursday September 4th for Rhodes in Sephora – Instagram 

Meanwhile, behind the scenes, the business move could not be ignored. What started in 2022 as a direct-to-consumer line with just three products has exploded into a 16-piece collection now stocked in Sephora. Rhode has become Sephora’s biggest skincare launch in North America, a testament to Bieber’s vision, and strategic execution.

“My goal since day one has been to bring Rhode to as many people as possible, however they prefer to shop, whether that’s online or in-person,” said Hailey, who is Founder, Chief Creative Officer and Head of Innovation of Rhode, and Strategic Advisor to e.l.f. Beauty. “Sephora, with its global footprint, was the perfect partner to help bring my vision to life.”

 

Another look of Hailey – Instagram

The strategy paid off quickly. Products like the Peptide Lip Tint, Pocket Blush, Glazing Milk, Glazing Mist, and Barrier Restore Cream, which were exclusively sold on the internet through the brand’s own site, are now front and center on beauty shelves. This marks the brand’s first expansion into the retail market.

Looking ahead, beyond the U.S. and Canada, there are plans for the products to be available at Sephora UK this fall. By merging commerce with performance, Hailey Bieber has turned a beauty brand debut into a full-blown spectacle and moved the game forward. Rhode is no longer just skincare; it is now part of the beauty mainstream, visible, tactile, and poised to glow in every shopping cart it lands in.

check this: Hailey Bieber & Camila Morrone Nail Opposite BFF Style

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Who Are the Cast Members of Love Is Blind: Habibi Season 2?

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Photo: Netflix

Love Is Blind: Habibi is returning to Netflix with 27 singles hoping to find lasting relationships without seeing their potential partners first. Season two features 14 women and 13 men from 12 Arab countries, with backgrounds spanning fashion, entrepreneurship, entertainment, fitness and other industries.

The Arabic-language dating series premieres globally on November 12, 2026. Lebanese television personality Wissam Braidy and Tunisian model and presenter Rym Saidi will host the 10-episode season, guiding the contestants as they explore whether connections formed through conversation alone can lead to marriage.

Meet the Women of Love Is Blind: Habibi Season 2

The women’s lineup includes a model who has walked for Chanel, entrepreneurs, an actress and contestants with interests ranging from literature to travel.

Alia El Rahmany

Photo: Netflix

30, Egyptian: El Rahmany lives in Dubai and describes herself as a “freshman” on Instagram.

Nour Yahya

Photo: Netflix

30, Sudanese: Yahya is a model who walked for Chanel during Paris Fashion Week in March. She described the opportunity as an honour.

Rabab Ahmad

Photo: Netflix

34, Lebanese: Ahmad runs Dhyana Yoga Studio and Cafe in Zambia. She is also a literature enthusiast who runs a book club that has featured works by Japanese authors Haruki Murakami and Kazuo Ishiguro.

Karima Chamsi

Photo: Netflix

34, Moroccan: Chamsi describes herself as a serial entrepreneur with interests in art and fashion. She also walked the red carpet at the Venice Film Festival in September.

Ranouna Essafi

Photo: Netflix

Photo: Netflix

25, Tunisian: Essafi describes herself as a head of recruitment, content creator and model. She is based between the UAE and Saudi Arabia, balancing her corporate work with fashion and digital content.

Rita Chamaa

Photo: Netflix

31, Lebanese: Chamaa plays the piano and enjoys literature. She describes herself as someone who regularly leaves bookshops with a romance novel or a book on psychology.

Reem El Gendy

Photo: Netflix

27, Egyptian: El Gendy founded Reve, a clothing brand with the motto “made to be seen and remembered”.

Razan Alakhras

Photo: Netflix

33, Jordanian: Alakhras shared a photograph of herself at the beach on Instagram before the show’s announcement, expressing a wish for “sunny beaches and dreamy days”.

Bayan Issa

Photo: Netflix

30, Syrian: Issa is a fashion influencer and avid traveller. She describes her interests as “reinvention, life, and everything in between”.

Uruk Ashour

Photo: Netflix

30, Iraqi: Ashour is an actress who appeared in the 2023 film The Salesman. She is also a film enthusiast and posted about her excitement to watch Sean Baker’s film Anora in 2024.

Suki Hamawi

Photo: Netflix

31, Moroccan: Hamawi enjoys travelling, road trips, hiking and swimming. She also describes herself as someone who enjoys chasing sunsets and catching up with her female friends.

Hayat Matar

Photo: Netflix

30, Bahraini: Matar is the founder of Azlia, a clothing brand based in the UAE.

Rania Mansour

Photo: Netflix

29, Algerian: Mansour is based between Europe and Dubai. One personal detail she has shared is that she owns a Persian cat named Romeo.

Zeinab Shaaban

Photo: Netflix

32, Lebanese: Shaaban describes herself as a dietitian and is the co-founder of Sol y Sal, a jewellery brand based in the UAE. Her stated interests include fitness, fashion and travel.

Meet the Men of Love Is Blind: Habibi Season 2

The men’s lineup includes entrepreneurs, a former professional boxing champion, a chemical engineer, a published author and professionals working across real estate, human resources and creative technology.

Nawras Kurdi

Photo: Netflix

39, Syrian: Kurdi is the founder of Breakwater Adventure, a UAE-based company specialising in paddleboarding and kayaking. He describes himself on social media as “Mr Worldwide”.

Saad Abed

Photo: Netflix

31, Saudi Arabian: Abed is a self-described fan of Greek mythology and has visited Greece to learn more about the subject.

Omar Elsaid

Photo: Netflix

32, Egyptian: Elsaid enjoys sailing, kitesurfing and horseback riding. He has described the ocean as his “comfort zone”.

Ahmed Selim

Photo: Netflix

31, Egyptian: Selim describes himself as a former professional boxing champion and a sports enthusiast. He also has an interest in menswear.

Ziad Moghrabi

37, Lebanese: Moghrabi works as the head of human resources for a luxury fashion company. He published his book Thrive in Retail in 2024 and has a dog named Spitzie.

Mohammad Alkhatib

Photo: Netflix

29, Jordanian: Alkhatib is a real estate sales director who specialises in off-plan properties.

Youssef Boupa

Photo: Netflix

28, Moroccan: Boupa describes himself as a CEO, entrepreneur and investor. Outside his business interests, he is an avid skier.

Omar Abouseif

Photo: Netflix

38, Egyptian: Based between Dubai and Toronto, Abouseif enjoys horseback riding, fishing and fitness.

Talal Al Halabi

Photo: Netflix

32, Lebanese: Al Halabi is the founder of Vin17 Automotive Creative Studio, which works with artificial intelligence, CGI and mixed reality. He is also a car enthusiast.

Moustain

Photo: Netflix

30, Moroccan: Moustain has interests in menswear and travel. His social media posts have included photographs taken aboard private aircraft and helicopters.

Omran Quli

Photo: Netflix

45, Kuwaiti: Quli is a chemical engineer, the owner of OQ’s Boat Rental in Kuwait and a fitness coach.

Faris

Photo: Netflix

45, Iraqi: Faris keeps a low public profile, with no public social media account identified in The National’s cast coverage.

Omar Abdulhadi

Photo: Netflix

39, Lebanese: Abdulhadi works in digital media and received an award at the 2026 Digital Media Awards. He described himself as “grateful and blessed” following the recognition.

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Khloé Kardashian’s ‘The Girls’ Sets Hulu Premiere Date, Drops First Trailer 

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Photo: Instagram/@thegirlsonhulu

Khloé Kardashian is expanding the Kardashian television universe with a new Hulu reality series centred on her closest friends rather than her famous family. “The Girls” premieres August 21, 2026, with all six episodes of the first season dropping at once. The series will also be available via the Hulu and Disney+ bundle in the U.S. and on Disney+ in select international markets.

Photo: Getty images

Produced by Bunim/Murray Productions, a division of Banijay Americas, The show centres on Kardashian’s inner circle. Khloé serves as executive producer alongside Julie Pizzi, Farnaz Farjam, Nicole Blais, and Lauren Goldstein. The cast includes Natalie Halcro, Malika Haqq, Khadijah Haqq, Yris Palmer, Olivia Pierson, and Nicole Williams English, women who have appeared around the franchise for years, but who now carry the story themselves.

According to the official synopsis, “The Girls” follows the group through career launches, family decisions, girls’ trips, and the everyday work of balancing business with motherhood and marriage. The through-line is friendship, and specifically what happens when a shared connection to one person puts a group of women in the same room.

Photo: Hulu

That tension is front and center in the first trailer. “The bonds I have with my girls are unbreakable,” Khloé says. “But what about their bonds with each other? It’s going to be a little cliquey without meaning to be. Just because they’re all our besties doesn’t mean they’re all best friends with each other.”

It’s a candid setup, and it distinguishes the series from the family-driven format that made “Keeping Up with the Kardashians” a decade-long fixture. Several cast members have long histories on camera. Malika and Khadijah Haqq have been close to Khloé for more than 20 years. Halcro and Pierson first appeared on “KUWTK” before pursuing their own projects. Williams English has maintained ties to the family, and Palmer entered the orbit through Kylie Jenner before building her own beauty brand.

Photo: Hulu

For Hulu, the launch continues a strategy of expanding the Kardashian-Jenner brand without always putting the family at the center. For Khloé, it’s a producer credit that lets her shape the narrative around the women she’s grown up with in the industry.

“The Girls” arrives at a time when reality television is moving toward tighter casts and more specific premises. By focusing on a friend group rather than a family tree, the series tests whether that audience will follow the orbit, not just the core. With a full-season drop on August 21, viewers will get the answer all at once.

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Angelina Jolie’s ‘Couture’ Trailer Steps Into the World of Paris Fashion Week

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Photo: Instagram

Vertical released the trailer for “Couture,” the Paris-set drama from writer-director Alice Winocour. The film is slated for a theatrical release on June 26. Led by Angelina Jolie, “Couture” follows Maxine, an American filmmaker who arrives in Paris during Fashion Week. A professional assignment during Fashion Week gradually becomes a personal reckoning. As Maxine crosses paths with women of different ages and backgrounds, each grappling with their own claim to autonomy, she finds herself drawn into a quiet love story with a past collaborator. The professional visit becomes a personal reckoning with the choices that have shaped her life.

Photo: Vertical

The film premiered at TIFF in the Special Presentations section before Vertical picked it up for North American distribution. Runtime is approximately 103–106 minutes.

With “Couture,” Winocour continues her focus on female-centered stories about survival. In her previous film, “Proxima,” Alice Winocour examined the personal cost of ambition through a mother preparing for a space mission away from her daughter. “Paris Memories” follows a woman rebuilding her life in the aftermath of a terrorist attack, further extending Winocour’s focus on female characters navigating trauma, resilience, and emotional recovery.

Here, the fashion world becomes her latest lens, a controlled, image-driven environment where the line between public spectacle and private fracture is increasingly thin.

Photo: Instagram

Jolie, who also produces, said the film is about life rather than loss, especially in how it approaches illness. “Too often, films about women’s struggles, especially cancer, talk about endings and sadness, rarely about life,” she noted. “Alice has made a film about life, and that’s why the sensitive subjects it addresses are handled with such delicacy.”

The supporting cast features Louis Garrel, Ella Rumpf, Garance Marillier, Anyier Anei, and Vincent Lindon. “Couture” opens in theaters via Vertical on June 26.

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