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PUMA Teams Up with Eastern Flames FC: A Big Win for Women’s Football in Saudi Arabia

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Global sports brand PUMA has signed a three-year partnership with Eastern Flames FC, Saudi Arabia’s women’s football club. The deal covers official team kits, training wear, and merchandise, making Eastern Flames the first women’s side in the region to secure a major global sportswear sponsor.

Founded in 2006 in Dammam, Eastern Flames FC is widely regarded as the birthplace of women’s football in Saudi Arabia. What started as a small initiative has grown into a professional club competing in the Saudi Women’s Premier League. Adding to its significance, the team is owned and run entirely by women.

As part of the deal, PUMA will design the club’s home, away, and third kits. The new gear reflects the club’s identity and highlights its role as a pioneer for women in sports. According to a club representative, the partnership allows PUMA to promote football culture across the Middle East while supporting female athletes with the same energy and respect given to their male counterparts.

Eastern Flames FC Chairwoman and CEO Maram AlButairi described the partnership “a perfect match,” emphasizing that it represents more than sponsorship, it’s about empowering women in football on a global scale. According to Taner Seyis, Managing Director of PUMA Middle East, the Flames’ journey since 2006 has touched more than 10,000 people. For both partners, the focus now is on giving young women a platform to dream bigger and play stronger.

With Emirati Women’s Day celebrated two days ago, the message couldn’t be timelier. What’s happening in Saudi Arabia echoes a broader movement across the Middle East, including in the UAE. women are now changing the game from the inside out

Conclusion

For fans of Eastern Flames FC, this is exciting news. With Puma coming on board and both sides planning fresh community initiatives and fan engagement. For fans the future of women’s football in the Middle East looks brighter than ever.

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Tyler Perry Denies Sexual Assault Allegations in $77 Million Lawsuit

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In a court filing submitted on February 27, Perry’s attorneys denied each allegation in the lawsuit. The legal team argued that Rodriguez’s complaint fails to state valid legal claims to be considered by the court. Mario Rodriguez appeared in “Boo! A Madea Halloween.” Rodriguez alleges that Tyler Perry engaged in unwanted sexual advances and sexual assault, and promised him acting roles in exchange for compliance.

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According to the lawsuit, in 2018 Tyler Perry allegedly made non‑consensual physical contact with Mario Rodriguez. Rodriguez alleges that Perry engaged in unwanted sexual advances and sexual assault, and promised him acting roles in exchange for compliance. He is seeking $77 million in damages over the incident.

Perry’s lawyers argue Rodriguez filed the lawsuit to obtain financial relief. Rodriguez’s attorneys contend that he filed the lawsuit after Perry ceased financial support. Perry’s lawyers also argue that any contact was consensual. Perry’s lawyers contend Rodriguez was not harmed. Perry’s legal team is seeking to move the case to federal court.

The court document says that Mario Rodriguez asked Tyler Perry for help with housing assistance and medical bills. Perry’s lawyers contend that Rodriguez made up the claims for financial gain.

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This is not the only lawsuit Tyler Perry is facing. Another $260 million lawsuit has been filed against him by Derek Dixon. Perry denies any wrongdoing in that case as well. Both lawsuits are still ongoing and have not been decided by the court. Perry and his attorneys continue to deny the allegations.

Read Next Post: Jeff Bezos Shows Off Scruffy Beard on NYC Outing With Wife Lauren

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Jeff Bezos Shows Off Scruffy Beard on NYC Outing With Wife Lauren

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Photo Credit: Blackgrid_Usa

Jeff Bezos was seen in New York City with his wife Lauren Sánchez Bezos. He was wearing a scruffy beard and he rarely wears facial hair.

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Jeff Bezos and Lauren Sánchez Bezos went to The Corner Store in Manhattan for dinner. They were seen on Tuesday night, March 3.  Jeff Bezos and his wife, Lauren Sánchez Bezos, are in New York City as Sánchez promotes her new children’s book, The Fly Who Flew Under the Sea. Earlier that day, she spoke about the book on the Today Show, sharing what inspired the story. The book is for children. The story introduces young readers to the ocean.

Photo Credit: Blackgrid_Usa

Bezos and Sánchez married in Venice in 2025. Their wedding was a high-profile event attended by several celebrities. They often support each others projects.

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Will Smith Demands Sexual Harassment Lawsuit Be Dismissed

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Will Smith has responded to a sexual harassment lawsuit brought by violinist Brian King Joseph, asking a judge to dismiss the case before it moves forward. In new court filings, Smith’s legal team argues the lawsuit has no merit, describing it as an attempt to extract money from the actor, and is asking the judge to dismiss the complaint before it moves forward.

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Joseph filed the suit last month, alleging that during a tour stop in Las Vegas he returned to his hotel room and found a note reading, “Brian, I’ll be back… just us,” signed “Stone F.” He also claimed he discovered several personal items in the room, including wipes, a beer bottle, a red backpack, medication labeled with another person’s name, an earring, and hospital discharge paperwork belonging to someone he did not know.

According to Smith’s motion, Joseph acknowledged he does not know who “Stone F” is, yet still named Smith and his company, Treyball Studios, in the lawsuit. Smith’s lawyers say the claims do not directly connect him to what’s being alleged.

The filing also disputes Joseph’s claim that he was invited to join Smith’s tour long-term, stating he was hired on a per-show basis. It further notes that Smith and Joseph were never alone together, challenging allegations of inappropriate conduct.

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Smith’s legal team maintains the case is unfounded and says they are prepared to present witnesses who would testify that Joseph was not asked to continue with the group due to alleged erratic behavior and difficulties working with others.

Joseph’s attorney has responded that a jury’s decision will ultimately matter more than Smith’s characterization of the case. The court has yet to rule on Smith’s motion.

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