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PUMA Teams Up with Eastern Flames FC: A Big Win for Women’s Football in Saudi Arabia

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Global sports brand PUMA has signed a three-year partnership with Eastern Flames FC, Saudi Arabia’s women’s football club. The deal covers official team kits, training wear, and merchandise, making Eastern Flames the first women’s side in the region to secure a major global sportswear sponsor.

Founded in 2006 in Dammam, Eastern Flames FC is widely regarded as the birthplace of women’s football in Saudi Arabia. What started as a small initiative has grown into a professional club competing in the Saudi Women’s Premier League. Adding to its significance, the team is owned and run entirely by women.

As part of the deal, PUMA will design the club’s home, away, and third kits. The new gear reflects the club’s identity and highlights its role as a pioneer for women in sports. According to a club representative, the partnership allows PUMA to promote football culture across the Middle East while supporting female athletes with the same energy and respect given to their male counterparts.

Eastern Flames FC Chairwoman and CEO Maram AlButairi described the partnership “a perfect match,” emphasizing that it represents more than sponsorship, it’s about empowering women in football on a global scale. According to Taner Seyis, Managing Director of PUMA Middle East, the Flames’ journey since 2006 has touched more than 10,000 people. For both partners, the focus now is on giving young women a platform to dream bigger and play stronger.

With Emirati Women’s Day celebrated two days ago, the message couldn’t be timelier. What’s happening in Saudi Arabia echoes a broader movement across the Middle East, including in the UAE. women are now changing the game from the inside out

Conclusion

For fans of Eastern Flames FC, this is exciting news. With Puma coming on board and both sides planning fresh community initiatives and fan engagement. For fans the future of women’s football in the Middle East looks brighter than ever.

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Are Kendall Jenner and Jacob Elordi Dating? What We Know So Far After Coachella

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Photo Credit: Instagram

Kendall Jenner and Jacob Elordi were seen making out at Justin Bieber’s Coachella after-party, an account that has not been disputed. A People source later revealed that the pair had already been spending time together before the story became public. “They’ve been hanging out and getting to know each other the last couple months,” the source said.

Photo Credit: Getty Images

They’ve known each other for years. Elordi was at Jenner’s birthday in 2022. Earlier this year, the two were spotted talking at the Vanity Fair Oscar Party. Kendall Jenner has never been someone who announces her relationships. She told Vogue Australia in 2019: “I personally think that bringing things into the public makes everything so much messier.” She dated Bad Bunny for most of 2023 before they split in December. Before him, it was Devin Booker for two years. Harry Styles and A$AP Rocky have also been linked to her.

In a past interview with Kourtney Kardashian’s platform Poosh, Jenner described herself as someone who knows immediately. During a conversation on Kourtney Kardashian’s Poosh platform, she described herself as someone who believes in love at first sight, saying she often knows immediately when she connects with someone.

Photo Credit: Getty images

Elordi, however, is more private, with no social media presence and a history of keeping his personal life out of view. He was previously linked to Olivia Jade, Kaia Gerber, Zendaya and Joey King. Neither has said a word publicly. Reps for both did not respond to comment requests. At present, reporting is based on limited accounts, with details still being interpreted by those who witnessed the moment.

Read Next Post: Mike Tyson vs Floyd Mayweather: Boxing Legends to Take on Each Other

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Selena Gomez and Demi Lovato Reunited on Opening Night of Her ‘It’s Not That Deep’ Tour

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Demi Lovato kicked off her ‘It’s Not That Deep’ tour in Orlando on Monday, and the opening night delivered considerably more than anyone expected. Selena Gomez was in attendance, watching from box seats in the audience. She later shared photos from the night and wrote that she was in tears, describing it as one of the best shows she had ever seen. The two were photographed embracing backstage, marking their first known photo together in nearly a decade.

Photo Credit: Instagram

Their friendship runs deeper than Disney. They starred together in the 2009 film “Princess Protection Program” before gradually drifting apart around 2010. Speaking on the ‘Baby, This is Keke Palmer’ podcast in March, Lovato credited that pre-Disney friendship as a source of safety when she first entered that world. “I felt this safety when I came into the Disney Channel, having a built-in friendship there already,” she said.

Photo Credit: Instagram

The nostalgia did not stop there. Backstage, Lovato posted a TikTok using audio from a Keeping Up with the Kardashians promo, mouthing the words “OK guys, we’re back. Did you miss us? ‘Cause we missed you.” Joe Jonas, who also appeared during the night for a surprise stage performance of “This Is Me” from “Camp Rock” and “On the Line,” joined in the nostalgic moment, with both leaning fully into what the evening represented.

Photo Credit: Instagram

Monday’s opening night also lands in the middle of a broader wave of Disney Channel nostalgia. Miley Cyrus returned to her “Hannah Montana” roots last month for the show’s 20th anniversary special and had her own reunion with Gomez, who had a recurring role on the series. For a generation that grew up on that era, 2026 has already delivered more than expected.

Read Next Post: Kim Kardashian and Lewis Hamilton Seen Together at Coachella

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Lindsay Lohan & Shailene Woodley Begin Filming “Count My Lies” in New York City

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Photo: Instagram

Lindsay Lohan and Shailene Woodley are officially starting to film their new series “Count My Lies” in New York City. Early set sightings have circulated online about the project, which is a significant moment for Lohan because it’s her first leading role in a scripted TV show.

The two actresses were seen filming in Brooklyn, and they were completely in character, making what looks like a gripping psychological drama feel real. Their on-set presence has piqued interest, with fans and passersby catching glimpses of scenes implying tension, secrecy, and emotional depth.

 

“Count my lies” Photo: Instagram

Count My Lies” is based on a novel by Sophie Stava and follows Woodley’s character Sloane Caraway, a compulsive liar whose lies seem harmless but actually lands her a role with a wealthy family. Lohan plays Violet, who is part of a wealthy couple whose seemingly perfect life hides dangerous secrets, and Kit Harington also stars in the series, playing Jay Lockhart. As the story goes on, little lies turn into a web of deceit that puts everyone in danger.

The series is directed by Antonio Campos. Lohan, who is also an executive producer, seems to be handling this new phase of her career with confidence and style. Recent photos from the set show how she appears in her character, with costume styling and a new look that reflects a different phase in her career. Shailene Woodley also serves as an executive producer on the project.

 

Photo: Instagram

Woodley, on the other hand, brings her intensity and emotional depth, making her suited for a character with contradictions. Together, the two create a compelling dynamic that is already raising expectations for the series.

“Count My Lies” is an upcoming psychological thriller. It shows how even the smallest lies can have big effects on people’s lives.

 

Photo: Instagram

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