Selena Gomez Breaks Silence on Rare Beauty Sale Rumours

Selena Gomez has finally broken her silence on the rumor that has been circulating that she’s putting her beloved cosmetics brand, Rare Beauty, up for sale—and fans can breathe easy. In a recent interview with Women’s Wear Daily published on July 29, she cleared the air in candid, heartfelt remarks, emphasizing her commitment to the brand mission and community.

Selena made it clear: she has no plans to sell Rare Beauty anytime soon. “I think it’s important for me not to focus on the logistics, if that makes sense,” she told WWD. Her major focus right now is on mental wellness, not the boardroom drama.

Built From the Heart

To her, Rare Beauty is so much more than a brand—It’s a community she nurtures. “I put my heart into it. I work really hard, and I love our community, especially my fans. They have gotten me through all of the ups and all of the downs of life,” Gomez said, underlining that this venture is deeply personal.

Rare Beauty is here to stay— Instagram

Rare Beauty CEO Clears The Air

Scott Friedman, Rare Beauty’s CEO, reinforced her message. He insisted that no decisions have been made about selling and that the online rumors are just not accurate. The focus remains on creating products and looking ahead to what’s next.

How The Rumors Started

Speculation flared online in the last few weeks as fans dissected everything from Selena’s growing acting and producing commitments. Her  engagement to Benny Blanco and her recently launched fragrance, Rare Eau de Parfum also contributed to the rumours. Some speculated that the perfume might be her “last major move” before an exit—totally incorrect, it turns out.

Expect more from us Selena says — Instagram

What’s Next for Rare Beauty?

“The future for Rare for me is the fact that we want to continue to create products. There’s still so much more room, there’s still so much more places we could go.” She said, making it clear that Rare Beauty is still far from done. Right now her focus is on evolving the product line and expanding into new categories.

A Brand With Purpose

Since it began in September 2020, Rare Beauty has had two key goals: high‑quality products and mental health advocacy. And up on till now it has committed to putting a percentage of its sales to the Rare Impact Fund, supporting youth mental health resources globally and that mission continues.

Rare Eau de Parfum

Selena’s New Scent Has Everyone Talking

The launch of Rare Beauty’s first-ever fragrance, Rare Eau de Parfum, added to the online buzz. It officially debuts in early August 2025. With cozy notes like caramel, sweet pistachio, rich vanilla, spicy ginger, and grounding sandalwood, the scent was crafted from a personal feeling of her journey through life, and also  her engagement. The bottle was thoughtfully designed to be easy to hold and use, keeping accessibility in mind—especially because of Selena’s experience living with lupus.

In Conclusion

Rare Beauty is here to stay and Selena Gomez isn’t selling. This is a brand so dear  to her both   emotional and creative wise, expect more from Rare Beauty. From her own words and the CEO’s comment, the message is clear: Rare Beauty is staying—and it’s just getting started.

For fans, this is more than reassurance; it’s a celebration of a brand that began with purpose, passion and has been committed to its community since it began.

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