Beauty
Skin First: Why No-Makeup Makeup is the Look of Now
We are in the age where filters reign and glam is just a swipe away. It might sound ironic that the biggest trend in beauty right now is looking like you’re not wearing any makeup at all. But here’s the thing — the “no-makeup makeup” look isn’t about skipping makeup altogether. It’s about allowing your real skin to shine, enhancing your natural features, and wearing your confidence as your best foundation. Think less cover-up, more glow-up.
Welcome to the era of skin-first beauty, where the look is breathable, radiant, and all about your natural skin.
Skin Makeup
What Exactly is the No-Makeup Makeup Look?
It’s the makeup that doesn’t scream makeup. You know those faces that just look fresh, hydrated, and perfectly toned? That’s the art of subtlety — strategically placed highlighter, a dab of concealer, a brushed brow, and maybe a hint of tinted balm. It gives off that “I woke up like this” energy (even if you didn’t).
This trend is more than just a moment. It’s a shift prioritizing skincare awareness, wellness, and the desire for authenticity. With more people embracing their natural textures the freckles, pores, fine lines and all — the no-makeup makeup look fits perfectly into a culture that’s done with hiding and is all about highlighting.
Glowing skin
The Skincare-Makeup Fusion
Today’s beauty enthusiasts are knowledgeable about skincare. They’re scanning ingredients like pros, investing in serums, and treating their skincare routine like sacred self-care. So when it comes to makeup, heavy foundations and full-coverage matte finishes are no longer a thing. Why cake it on when your skincare game is strong?
Lightweight products — like tinted moisturizers, skin tints, and BB creams — are stealing the spotlight. They even out your complexion while letting your natural skin breathe and shine through. The secret sauce? Hyluronic acid, niacinamide, and other skincare-infused ingredients now found in makeup formulas, making the line between skincare and makeup deliciously blurry.
Breathable Makeup
How to Nail the No-Makeup Makeup Look
If you’re ready to become a pro on this look, the goal is to enhance, not erase. Here’s your cheat sheet:
- Start with Skin: Hydration is not a thing of choice. Start with a dewy moisturizer and SPF. If your skin looks fresh, you’re halfway there.
- Prime with Purpose: Use a lightweight primer to smooth texture and keep your base in place without suffocating your skin.
- Tint, Don’t Paint: Swap your foundation for a tinted moisturizer or skin tint. Apply with your fingers or a damp sponge for a seamless finish.
- Conceal Lightly: Dab a creamy concealer under the eyes or over any redness — just enough to lift, not mask.
- Brows and Lashes Matter: Brush up your brows with a clear or tinted gel. Curl your lashes and use a brown mascara for a soft, natural definition.
- Glow Over Glitter: Opt for a cream highlighter over powder. Tap it onto the high points of your face: cheekbones, brow bones, and the bridge of your nose.
- Blush is Your Best Friend: A soft cream blush adds life to your cheeks. Pick a shade that mimics a natural flush and blend it in with your fingers.
- Lip Love: Finish with a hydrating lip tint or balm. Skip the liner. Just let your lips be lips.
A look you love
Why Everyone’s Obsessed
No-makeup makeup isn’t just practical, it’s empowering. It saves time, feels lightweight, and shifts the beauty standard toward something more real and refreshing. It’s a look that works for school, work, brunch, dates, or Zoom calls. And the best part? It’s totally adaptable to every face, skin tone, and age.
It says, “This is me — with just a little enhancement.”
So next time you’re reaching for your glam kit, remember: your skin wants to breathe, your freckles want to shine, and your natural beauty deserves center stage.
Less is definitely more — and skin is forever in.
check this: Achieving the Perfect No Makeup Look
The Palestinian-Dutch supermodel and founder of Orebella has made frequent visits to the UAE as she returned to the Middle East to attend the Orebella and Ulta Beauty Pop-up.
This week, Ulta Beauty, an American beauty retailer well-known for its wide range of skincare, fragrance, and makeup products, launched its first store in Kuwait at the Avenues Mall on the 7th of this month.
Bella Hadid live for the Orebella × Ulta Beauty Pop-up event in November 2025 – Instagram
The ribbon-cutting ceremony was held on the 9th of November 2025 at the Central Gallery Mall of the Emirates.
As the brand ambassador of Ulta Beauty, Bella Hadid attended the event where she had conversations with fans and talked about how fragrance represents personality and her hope to share that with the UAE, which she considers her home “spiritually, even though not geographically” as she put it.
Bella Hadid live at the launch of Ulta Beauty Pop-up in the UAE on the 9th of November, 2025 – Instagram
“When I think of the Middle East, I think about fragrance, it goes back to my teta [‘grandmother’ in Arabic], and my aunts and uncles having these fragrances they would mix for themselves, or would wear for 45 years, that were such a part of their personalities; I hope ‘Ôrebella can be one version of their personalities, as well.”
Although the launch was significant, Bella Hadid’s presence drew the most attention with fans taking to social media to congratulate her.
Bella Hadid’s presence drew most attention at the launch as fans gathered to take pictures with the supermodel – Instagram
The 29-year old wore a two-piece vintage set from the Prada 2002 collection featuring a sleeveless tank top with straight-legged pants and black heels to match.
Through this launch, Bella Hadid has successfully expanded Orebella globally.
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When two leading brands collaborate, we expect something worth it. This isn’t far from the truth following the collaboration between Rare Beauty and BEIS to create something that combines the best of both beauty and travel.
The collaboration is simple: Launch a limited-time edition collection that allows beauty enthusiasts to stay ready on the go especially while travelling.
Rare Beauty × BEIS: helping women celebrate individuality on the go! – Instagram
Rare Beauty, founded by Selena Gomez, is a beauty brand with the mission of helping women celebrate their individuality by redefining beauty standards. BEIS, on the other hand is a travel accessories company founded by Shay Mitchell inspired by her own frustrations with lack of functional travel gear.
Selena Gomez and Shay Mitchell on the best collaboration of the year – Instagram
Why these brands? According to an exclusive interview with Cosmopolitan, Shay explains:
“It just came together so naturally. Rare Beauty and BEIS both create essentials that empower people to feel confident and express their individuality. Whether it’s through a makeup bag or makeup itself, both of our brands embrace making everyday moments feel special.”
The collection was launched yesterday, November 3rd 2025, and included:
Rare Beauty × BEIS limited-time edition collection – Instagram
- The Blush Case in Rare Beauty’s fan-favorite Soft Pinch Shade Worth.
- The Makeup Brush Pouch with wipeable lining and elastic loops.
- The Large Cosmetic Pouch for convenience and organization of makeup essentials.
The collection sold out quickly with fans urging for a restock. If it eventually gets restocked and you’d like to purchase before it sells out again, visit beistravel.com and rarebeauty.com to make a purchase.
The collection sold out hours after launch – Instagram
The collaboration between BEIS and Rare Beauty fits into the current trend of balancing the need for functional travel accessories and quality on-the-go beauty essentials, which explains why it sold out within hours of the launch.
This collaboration was definitely one of the year’s best. We hope the collection is restocked soon and look forward to more iconic collaborations.
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Following a recent controversy involving racist remarks, popular beauty brand Huda Beauty announced the end of its collaboration with “Love Island USA” Season 7 contestant Huda Mustafa.
The cosmetics company stated in an Instagram post on October 31 that the influencer’s behavior “does not align with our values.”
Huda Kattan: Instagram
Huda Kattan expressed her disappointment, stating, “We are truly disappointed by Huda Mustafa’s recent live and we take all forms of racism very seriously, We know that many members of our community and team were hurt and offended by these actions.”
Heidi confirmed that they had decided to end the partnership, emphasizing the importance of accountability.
Huda Mustafa: Instagram
Details of the Controversial Livestream
Huda Mustafa received a call from a viewer who used the racial slur while discussing her Love Island co-star Olandria Carthan during a recent livestream with her boyfriend Louis Russell from Netflix “Too Hot To Handle”. After a brief moment of laughter, Huda and Louis abruptly hung up. Her failure to confront the racist comment about her co-star went viral and the short clip quickly spread across social media.
However the influencer later took to X (formerly Twitter) and issued a public apology after reflecting on her behavior. She noted her intent to take full accountability, writing.
Photo: Instagram
“Olandria – it is now clear that this comment was targeted at you, and I apologize for my immediate reaction. My reaction in that moment came from being caught off guard, not from finding the word or situation funny. It was a nervous, uncomfortable reaction that I recognize was inappropriate.”
She ended with a promise to donate to the NAACP, urging others to follow suit.
The incident has sparked a broader discussion about the responsibilities of public figures and influencers when it comes to addressing abusive language. Social media users and advocacy groups have stressed the need for accountability and cultural awareness, saying that even small actions can have a big effect on communities. The incident reminds us of how much important it influence public figures hold and the need to act responsibly online.
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