KIKO Milano has selected Madonna as its Global Brand Ambassador, who will be supporting the brand’s expansion in the US with Macy’s. “The KIKO Show” campaign is a celebration of the new partnership with the Italian beauty brand, drawing inspiration from their mutual love for being in the public eye.

photo: Kiko Milano

The campaign will be launched worldwide on June 8, 2026, and signifies a new chapter for KIKO Milano in the United States. The brand will debut at Macy’s, starting with three stores: Herald Square in New York City, Manhasset, New York, and Tysons Corner Center, Virginia. A wider rollout across Macy’s locations is planned.

Madonna is portrayed in the campaign by Brazilian fashion photographer Rafael Pavarotti, who captured her against bright LED walls. Madonna’s personal Confession Tour wardrobe is paired with Tom Ford-era YSL archival looks, which are styled by Sadie Davies and featured in the visuals. KIKO Milano’s Global Makeup Artistry Creative Director, Marcel O. Gutierrez, was responsible for the creative direction. The campaign showcases three of their beloved products: the Unlimited Double Touch liquid lipstick, 3D Hydra Lip Gloss, and Maxi Mod Mascara. For the campaign, Madonna’s new single “Bring Your Love” featuring her Sabrina Carpenter has been remixed by Stuart Price, a prominent music producer.

photo: Kiko Milano

According to Drew Elliott, the Chief Brand Officer at KIKO, Madonna is what sets her apart from others. She’s everything. The partnership with Madonna allows us to take KIKO Milano up the chain. “It’s designed to appeal to an audience, just like the products we create.”

Madonna’s campaign emphasizes the importance of Kiko and underscores her Italianacies.

photo: Kiko Milano

While Madonna is preparing to release her new album, confession II, on July 3,2026. Elliott is indicating that more work remains to be done with the singer, as he recently announced that The Kiko Show was just around the corner.

Every summer, there comes a moment when your usual moisturiser stops feeling comfortable on the skin and your winter moisturiser begins to feel heavy, trapping heat on the skin, and makes midday shine more noticeable. The solution isn’t dropping moisture altogether, but switching how you apply it.

Moisturising toners have become a key step in many warm-weather routines. Lightweight enough to absorb before you have finished patting them in, yet substantive enough to hold the skin barrier steady through humidity and heat, they sit between a splash of water and a richer cream. Here are five worth considering.

Laneige Cream Skin Toner

Photo: Instagram

It delivers the satisfaction of a moisturiser inside a toner’s featherlight body, with white leaf tea water helping to calm inflammation while a ceramide and peptide complex works quietly underneath to support barrier repair. Best suited to dry and sensitive skin, but those with oilier skin may want to patch test before committing.

Shiseido Eudermine Activating Essence Lotion

Photo: Instagram

Twenty-four-hour hydration from a formula that feels like water on the skin is the kind of claim that usually invites scepticism. Here, however, dual hyaluronic acids lend it credibility, drawing in and sealing moisture at different skin depths. Vitamin C helps brighten and even out tone with continued use.

SK-II Facial Treatment Toner

Photo: Pinterest

Pitera™, SK-II’s signature ferment complex, has been central to the brand’s formulations for decades. Combined with AHAs, it lifts residual grime, refines texture, and brightens in a single step. Less a traditional toner and more a final step in cleansing, designed to refine skin with continued use.

Fenty Beauty Fat Water Toner Essence

Photo: Instagram

It contains tamarind, panthenol, and hyaluronic acid, which absorb quickly and leave skin hydrated and feeling calmer, the travel-friendly packaging is a practical bonus, though the light scent is worth testing if fragrance sensitivity is a concern.

Rhode Skin Glazing Milk

Photo: Instagram

Ceramides and beta-glucan form the backbone of this calming essence, built specifically with reactive and eczema-prone skin in mind, it carries the National Eczema Association’s Seal of Acceptance. It leaves skin hydrated through the day without feeling heavy or occlusive.

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Bare nails have moved from a low-maintenance beauty choice to a visible grooming trend in modern beauty culture. Across celebrity appearances, editorial beauty coverage and social media trends, polished natural nails are increasingly positioned as the preferred alternative to elaborate nail art and long extensions.

The trend focuses on nails that appear healthy, neatly shaped and lightly polished, often finished with sheer nude, soft pink or clear glossy coatings. Instead of decorative design, the look prioritises nail condition, cuticle care and a smooth, well-kept surface.

Photo: Surface

Celebrity influence has shaped its visibility. Public appearances from figures such as Hailey Bieber, Kylie Jenner and Daisy Edgar-Jones have appeared with simple manicures often in neutral tones or near-invisible finishes. These choices goes with a broader shift away from long acrylics, chrome textures and heavily styled nail designs.

The appeal of naked nails is linked to minimal beauty routines. Instead of ornate nail work, attention has turned to maintenance: strengthening treatments, hydration oils, regular shaping and finishes that enhance natural nail tone. The look relies more on upkeep than decoration.

Photo: Pinterest

Social media aesthetics such as “clean girl” and minimalist beauty aesthetics have amplified the trend, with natural-looking nails repeatedly appearing alongside pared-back makeup and neutral styling. The pattern is consistent: short to medium length nails, soft finishes and a preference for subtle sheen over bold polish shades.

It shows a shift a broader change in nail preferences after years of maximalist nail trends. Where intricate nail art, sculpted extensions and decorative finishes once defined trend cycles, current demand favours simpler styles, even if the maintenance behind the look remains consistent.

Photo: Pinterest

Bare nails now sit within a broader beauty direction that prioritises neatness, care, and a pared-back finish. The look appears simple, but it depends on regular maintenance, shaping, and strengthening treatments that keep nails visibly healthy and smooth.