Not long ago, the idea of Dubai as a streetwear city would have raised eyebrows. The city was known for luxury malls and designer labels, not the community-driven culture that streetwear grows from. That has changed.

The shift traces back to SOLE DXB, a festival that began in 2011 as a small sneaker fair expecting a modest crowd but drew nearly 1,000 attendees. By 2015, it had moved into Dubai Design District as a three-day event with hip-hop artists, exclusive drops, and a marketplace. From its stalls, a generation of local brands emerged with something to say. Here are four of them.

Shabab Intl.

Photo: Instagram

Founded in 2014 by photographer Chebmoha, Shabab Intl. Its designs blend elements of cultural nostalgia with visual influences from regional cartoons and animation. it communicates through restraint and references that feel personal.

Its collaborations include a 2023 London pop-up with Hassan Hajjaj’s Andy Wahloo in support of disaster relief in Morocco and Libya, a Persian-inspired T-shirt with Berenjak Dubai, and tour merchandise with Canadian-Bahraini duo Majid Jordan featuring Arabic script and visuals from their music videos. Dua Lipa has worn the brand.

SN3 Studio

Photo: Instagram

Founded by three friends, Ahmed Shareef, Abdallah Abbas, and Mahdi Jali. SN3 Studio builds its work around Sudanese heritage. Its Children of the Nile collection centers on the River Nile as a civilisational reference point. The brand plans to produce its collections entirely in Sudan, from cotton T-shirts to artisan printing, as a commitment to keeping traditional craft alive.

Precious Trust

Photo: Instagram

Founded in 2018 by Algerian designer Wathek Allal, Precious Trust works with graphics, cuts, and hand-dyed pieces drawn from North African street culture. The label has built a following in Dubai and beyond, known for its spare aesthetic and the fact that it is produced locally with fairly paid tailors. It has shown at SOLE DXB and collaborated with SN3 Studio.

Peace Venue

Photo: Instagram

Founded by UAE designer Abdullah and Dubai-based creatives. Peace Venue works in loose silhouettes, graphic T-shirts, and statement pieces. The brand partners with local artists and makers, and debuted its latest collection at SOLE DXB.

With residents from more than 200 nationalities, Dubai has become a place where creative influences intersect naturally. From Arabic calligraphy paired with Japanese design sensibilities to Gulf heritage reimagined through South American aesthetics, cultural fusion is part of the city’s identity. These four brands demonstrate that some of the most exciting fashion emerging from the Gulf is being designed and produced at home.

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Louis Vuitton is expanding its Colour Blossom jewellery collection into luxury watches with four new designs that blend fine jewellery styling with watchmaking.

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The new collection was unveiled this week with house ambassador Ana de Armas leading the campaign photographed by Inez & Vinoodh. The Colour Blossom watches reimagine the brand’s iconic 1896 Monogram Flower design through 26mm cases featuring curved gemstone dials and elegant sculpted detailing.

Each watch takes a different direction. A steel model with a white mother-of-pearl dial and beige strap offers a more understated, everyday option, while a pink gold version combines blush-toned mother-of-pearl with a soft pink strap for a warmer, more delicate finish.

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The most luxurious version features a white mother-of-pearl dial framed with over 100 brilliant-cut diamonds. Louis Vuitton sources materials like mother-of-pearl and amazonite used across select models layers before curving and hand-polishing them to fit the rounded cases.

A subtle rail-track minute marker is stamped directly into the stone, keeping the face clean while maintaining legibility. Even the crown is shaped like a flower, and the hands carry nail-inspired motifs referencing the house’s early luggage hardware.

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Working with such delicate materials required adjustments on the technical side. The thin stone surfaces meant Louis Vuitton’s watchmaking team had to carefully cut into thin. Final finishing is handled at La Fabrique des Arts, the brand’s specialist crafts division.

The collection launches in boutiques on June 12, aimed at customers looking for a timepiece that functions equally as an accessory. It marks another step in Louis Vuitton’s push into Swiss-made watches and high jewellery, building on a motif that has remained central to the house since its early house history.

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H&M and Stella McCartney are collaborating again, with Dubai among the first markets to receive it. The collection is set to launch on May 7, available at Mall of the Emirates and The Dubai Mall, the only two UAE retail locations carrying the line.

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The collection draws from 25 years of McCartney’s design history. The ready-to-wear line is built around her signature roomy tailoring with a waistcoat at Dh499, tailored trousers at Dh699, matching barrel-legged trousers at Dh799, a cream masculine trench coat at Dh1,099, a single-breasted jacket at Dh1,299, an oversized wool double-breasted blazer in grey at Dh1,499, and a long wool car coat in grey at Dh1,499. The black three-piece suit comprises a waistcoat, tailored trousers, and a single-breasted jacket. In line with McCartney’s design, the trousers are cut to puddle over shoes and are styled with the white pointed slingbacks also included in the collection.

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The collection’s rock edge is evident in a draped asymmetric red mini dress, alongside a bodycon version adorned with pale gold studs, priced at Dh1,099, it includes long, fitted snakeskin-print styles and a striking one-sleeve cream dress with a looped hem. A sleeveless lace-up tee reading “Rock Royalty” references her father, Paul McCartney of The Beatles, while swimsuits printed with “Stella” in lipstick red are priced at Dh169.

Evening pieces lean into embellishment, with Crystals featured across a bodysuit, leggings and a bra top. For daywear wear, the crystal-trimmed cutout detailing on wide-legged stone-washed jeans offers a wearable alternative. Lingerie lace run through a satin halter neck in grey and a slinky T-shirt dress.

Photo Credit: Instagram

Accessories include bags bearing the circular Stella McCartney logo, among them a red mesh clutch priced at Dh269, an oversized red mesh tote at Dh499, a canvas tote at Dh799 and a smaller version at Dh429. A shoulder bag with Falabella-style chain edging is priced at Dh1,099, with a red Stella charm at Dh169 and a cherry charm at Dh219 available separately.

McCartney, who led Chloé between 1997 and 2001 before launching her eponymous house, described the collaboration as a journey through her fashion history. “It’s playful, strong, sparkling, joyful and refined,” she said. With pricing well below her mainline range, the May 7 Dubai launch is set to be a standout date.

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