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Everyone Smelled Good at Selena Gomez’s Rare Beauty Fragrance Launch
The Rare Fragrance Launch was a magical night in Los Angeles. Selena Gomez herself radiates in a shiny ivory halter dress, and the atmosphere felt like a romantic celebration.
The event wasn’t just about introducing Rare Eau de Parfum, it was a rare time to connect into Selena’s world.
Selena Gomez at her perfume launch @Instagram
A Fragrance That Turned Heads
From the moment guests walked in, they could already smell the scent of Rare Eau de Parfum in the air.
This is a fragrance built in layers, each one telling part of the story:
- Top notes of caramel, pistachio, and pink pepper for an instant lift of sweet warmth.
- Heart notes of vanilla, ginger, and cocoa bean for a cozy, gourmand richness.
- Base notes of sandalwood, tonka bean, and skin musks for a smooth, lasting finish.
It’s the kind of perfume that makes people lean in and say, “You smell incredible”, and that’s exactly what happened all night.
Rare Eau de Parfum @Instagram
A Scent Full of Personal Memories
For Selena, Rare Eau de Parfum is more than a fragrance, it’s a keepsake of cherished moments. She revealed she wore early versions of the scent during some of her happiest times, including her engagement to fiancé Benny Blanco.
Blanco even confessed that when they’re apart, he sprays the perfume on himself to feel closer to her, a gesture Selena teased as “so cheesy,” but also impossibly sweet.
A night into Selena’s world @ Instagram
Making the Launch Fun and Immersive
Selena made sure this launch went beyond the usual red-carpet reveal. In New York City, she brought Rare Eau de Parfum to the streets with giant scratch-and-sniff billboards.
In Los Angeles, the celebration took a delicious turn with a tiramisu baking class for fans and influencers. The dessert mirrored the perfume’s gourmand notes of caramel, vanilla, and pistachio, filling the room with an irresistible aroma.
Selena Gomez @Instagram
Details That Made It Inclusive
One can see Selena’s personal touch on the bottle, the perfume was designed with the help of hands therapist, the tap-to-spray mechanism making it easy to use for people with limited dexterity, also considering Selena’s own experience with shaky hands.
A Night to Remember
The Rare Beauty Fragrance Launch wasn’t just about introducing a new product. It was about shared experiences, personal stories, and a scent that guests will forever link to that evening. Sweet, elegant, and heartfelt—if the room didn’t already smell amazing, the people in it certainly did.
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