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Giorgio Armani to Launch Armani/Archivio to Celebrate 50th Anniversary
To celebrate 50 years of fashion excellence after founding his brand in Milan on the 24th of July 1975, Giorgio Armani has decided to introduce Armani/Archivio.
This initiative will comprises of three events: a digital collection of fashion items from the past, an exhibition featuring these items and a fashion show to display new designs. All this will take place in Milan which is known for its beautiful, cultural heritage.
Armani/Archivio: A Digital Tribute to Fashion Legacy
Armani/Archivio is a special online platform that has been created to help preserve and celebrate the brand’s history by showcasing the brand’s past designs and collections.
This acts as both a digital archive and a tool for future fashion ideas. The platform will be launched on Saturday, 30th of August 2025 at the Venice Film Festival. It is going to act as a connection to the brand’s history and its future plans.
There are also plans to create a physical headquarters for Armani/Archivio around Milan. This makes the project an important part of preserving culture.
Exhibition at Pinacoteca di Brera
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Alongside the Milan Fashion Week, Giorgio Armani will also open a unique exhibition at Pinacoteca di Brera, which is one of Italy’s top fashion museums.
The exhibition is scheduled to hold on Wednesday 24th September 2025 and it is going to be the first time the museum hosts a fashion exhibition. This exhibition will showcase over 150 of Giorgio Armani’s iconic fashion designs and how the brand has evolved over the last five decades.
This purpose of the exhibition is to connect Armani’s fashion with the museum’s famous masterpieces, thereby highlighting the link between style and art.
Fashion Show at Palazzo Brera
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The anniversary celebration is going to be wrapped up with a fashion show at the iconic Courtyard of Honour at Palazzo Brera on Sunday the 28th of September 2025.
This fashion show will mark the end of the Milan Fashion Week and will showcase the Giorgio Armani Spring/Summer 2026 Women’s Collection alongside some selected menswear from the collection that was presented earlier in June.
The venue chosen goes on to highlight the brand’s connection to Milan’s rich cultural heritage and history.
Recognition and Cultural Influence
Giorgio Armani
In the last five decades, Giorgio Armani has had notable cultural impact from fashion to cinema, music, and even art. The brand has worked with high profile celebrities like Michelle Pfeiffer, Beyoncé, and Lady Gaga, and has showcased that it is one of cultural relevance, luxury and elegance.
Armani’s designs have appeared from red carpets to silver screens and its global reach has extended across boutiques of major cities in the world like Milan, Paris, New York, Tokyo, and Dubai.
Key Dates for the 50th Anniversary Celebrations
Launch Date: Saturday, August 30, 2025, at the Venice Film Festival.
Exhibition Opening at Pinacoteca di Brera: September 24, 2025.
Fashion Show at Palazzo Brera: September 28, 2025.
Conclusion
Giorgio Armani
Giorgio Armani’s 50th anniversary celebration, through the launch of Armani/Archivio, is not just about honoring the past, it’s also about setting the tune for the future.
The digital collection and exhibition is an opportunity for fans, collectors, and everyone to explore the brand’s legacy in modern format.