Global sports brand PUMA has signed a three-year partnership with Eastern Flames FC, Saudi Arabia’s women’s football club. The deal covers official team kits, training wear, and merchandise, making Eastern Flames the first women’s side in the region to secure a major global sportswear sponsor.

Founded in 2006 in Dammam, Eastern Flames FC is widely regarded as the birthplace of women’s football in Saudi Arabia. What started as a small initiative has grown into a professional club competing in the Saudi Women’s Premier League. Adding to its significance, the team is owned and run entirely by women.

As part of the deal, PUMA will design the club’s home, away, and third kits. The new gear reflects the club’s identity and highlights its role as a pioneer for women in sports. According to a club representative, the partnership allows PUMA to promote football culture across the Middle East while supporting female athletes with the same energy and respect given to their male counterparts.

Eastern Flames FC Chairwoman and CEO Maram AlButairi described the partnership “a perfect match,” emphasizing that it represents more than sponsorship, it’s about empowering women in football on a global scale. According to Taner Seyis, Managing Director of PUMA Middle East, the Flames’ journey since 2006 has touched more than 10,000 people. For both partners, the focus now is on giving young women a platform to dream bigger and play stronger.

With Emirati Women’s Day celebrated two days ago, the message couldn’t be timelier. What’s happening in Saudi Arabia echoes a broader movement across the Middle East, including in the UAE. women are now changing the game from the inside out

Conclusion

For fans of Eastern Flames FC, this is exciting news. With Puma coming on board and both sides planning fresh community initiatives and fan engagement. For fans the future of women’s football in the Middle East looks brighter than ever.

Every summer, Venice transforms into the world’s stage for cinema, and the 82nd Venice International Film Festival is no exception. Running from August 27 to September 6, 2025, this year’s edition promises breathtaking fashion, big movie premieres, and enough drama to keep the fans excited. But let’s talk about the best dressed at the opening of this year’s edition.

Alam and George Clooney at 82nd Venice International Film Festival— Getty Image

The week began with Amal Clooney, who easily became the talk of the festival. She stepped onto the carpet in a vintage fuchsia gown from 1995, paired with Cartier jewels, and standing proudly beside her, George Clooney kept it classic in black.

Emma Stone at Venice – Getty Image

Then came Emma Stone, who took everyone unaware proving that even an arrival could be a fashion moment. She came into Venice by boat in a sleek Louis Vuitton little black dress with lace detail.  A dramatic modern entrance.

Cate  Blanchett at the 82nd Venice International Film Festival- Getty Image

Cate Blanchett reminded us why she’s a red carpet queen. She rewore her jeweled Armani gown first seen in 2022, and somehow it looked even more iconic this time around. Cate made sustainability look glamorous, and the fashion world loved it.

Heidi Klum and her daughter Leni Klum at Venice International Film Festival-Instagram

Heidi Klum brought extra sparkle to the red carpet by turning it into a family affair. She and her daughter Leni Klum wore a matching corseted gown hers in pink while her daughter, in black version. Showing us how spectacular coordinated looks can be.

Kim Kardashian at the Venice International Film Festival Photo by Stefano Mazzola/GC Images

And of course, Kim Kardashian was impossible to miss. Her dramatic hooded black gown instantly went viral online the instant she was spotted. She paired the look with sleek stilettos and dark cat-eye sunglasses, and the internet couldn’t stop talking about it.

With Amal’s vintage gown, Emma’s boat-side chic, Cate’s couture repeat, the Klums’ coordinated glamour, and Kim’s show-stopping couture, the Venice Film Festival 2025  is reminding the world that Venice isn’t just about films. It’s about style, spectacle, and unforgettable moments. This year, the city once again is proving it is the perfect stage for cinema and fashion to shine together.

check this out: Halle Berry’s Most Stunning Outfits at the 78th Cannes Film Festival

Taylor Swift and NFL star Travis Kelce announced their engagement in a joint Instagram post with the playful caption, “Your English teacher and your gym teacher are getting married.” The news came as a surprise as many people were expecting more details on Taylor’s new album “The Life of a Show Girl.”Minutes after the announcement, it spread across social media, amassing millions of likes and congratulatory comments from fans, friends, and fellow celebrities.

Photo: @ Taylor Swift – Instagram

Kelce proposed in a floral garden, it was a private yet romantic atmosphere. The ring was customized by Kindred Lubeck of Artifex Fine Jewelry, rumored to be worth $550,000 to $1,000,000. The diamond is an Old Mine brilliant cut stone. Swift wore a sleeveless white and black striped Ralph Lauren midi sundress with a ruched bodice, she accessorized with a Cartier diamond watch.

Their story began in 2023, when Kelce attempted to give Swift a friendship bracelet with his phone number during her Eras Tour stop in Kansas City. Though the gesture didn’t go as planned, they eventually connected. Soon after, Swift was spotted cheering him on at NFL games, and their romance quickly became public.

Photo: @Taylor Swift- Instagram

The news of their engagement sparked a wave of reactions. Patrick and Brittany Mahomes, close friends of the couple, shared their excitement online, with Brittany posting that they are “just so happy” for Swift and Kelce. Fans have also expressed their excitement and sentiment, noting how steady the relationship has appeared since its early days.

Photo: @Taylor Swift -Instagram

Together, Swift and Kelce have become a cultural phenomenon. Their relationship boosts interest in both the NFL and Taylor Swift’s music, with more people watching football when she’s at games and more attention on her tours. As a pair, they bring together fans from both sports and music, cementing their place as a power couple.

For Swift and Kelce, this engagement opens a new chapter in their journey together.